August 14, 2008

Alt Fiber on Treehugger.com / Baacode

Hurray! Treehugger.com, one of my favorite eco-websites, wrote about Alt Fiber! Their fashion section always has really great stuff, for example this recent post on Icebreaker’s new Baacode tracker:

Baacode is the very clever moniker that outdoor sports apparel company, Icebreaker, have given their superfine merino garment traceability program. Much touted over the past few months, Baacode was officially launched this week. For as of this month new garments will sport a barcode number on their labelling. Customers can type this code into a website search engine and it will take them on a tour of the New Zealand high country sheep station (ranch) where the merino wool came from.

As Icebreaker put it in their media release: “Customers will see the living conditions of the sheep, meet the high country farmers who run the sheep stations, and follow the production process that turns premium merino fibre into Icebreaker’s exceptional, performance-driven garments.” Icebreaker founder and CEO says, “For us, sustainability is about transparency and being able to show the whole design for the business, which starts with the growers and continues through every step of the supply chain.”

How cool is that? I would love to see where my sweater’s wool came from, and learn more about the people who bring it to me. Not to mention the name (Baacode? brilliant!) is hilarious, and their commitment to animal welfare is highly commendable. You can test a demo Baacode on their site if you like!

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